Services

Whether you’re launching a new-to-world brand, reinvigorating a legacy brand or navigating the complex M&A journey, we’re here to sharpen your focus and nail your execution. Our experience covers the spectrum of business life cycle stages from growth stage to publicly traded companies.

Brand Fundamentals

    • Competitive Analysis

    • Consumer Insights and Market Research

    • Internal Brand Assessment

    • Value Proposition

    • Brand Purpose and Mission

    • Brand Identity, Tone of Voice, Visual Identity

    • Market Segmentation

    • Brand Architecture Model

    • Portfolio Strategy

    • Brand Extension Strategies

    • Packaging

    • Problem-Solution identification

    • Market Sizing (TAM)

    • Ideal Customer Profile (ICP)

    • Competitive Analysis

    • Distribution and Channel Strategy

    • Advertising & Promotion Strategy

Integrated Marketing Communications

    • Digital marketing

    • Retail

    • E-Commerce

    • Social Media

    • Paid Media

    • Content Marketing

    • Email & SMS

    • In-store

    • Experiential

    • Traditional Media (Out Of Home, Print)

    • Marketing and Sales Collateral

    • Content/Asset Management

    • Market Intelligence

    • Training and Educational Materials

    • KPI Setting

    • Brand Health and Perception

    • Marketing and Communications Effectiveness

    • KPI Definition and Selection

    • Storytelling with Data

M&A Services

    • Market Opportunity Assessment

    • Brand Health Audit

    • Customer and Competitor Analysis

    • Marketing Channel Effectiveness Review

    • Marketing Team and Technology Assessment

    • Digital Footprint Analysis

    • Growth opportunity identification

    • Synergy identification

    • Risk assessment

    • Pre-diligence value proposition development

    • Brand strategy and repositioning

    • Marketing strategy and execution

    • Marketing operations and analytics

    • Exit strategy

Contact us

Let’s chart a new course for your business. Reach out to set up an introductory call where we identify your goals and get to work.