Services

Whether you’re launching a new-to-world brand, reinvigorating a legacy brand or navigating the complex M&A journey, we’re here to sharpen your focus and nail your execution. Our experience covers the spectrum of business life cycle stages from growth stage to publicly traded companies.

Best of all, we’re located right here in Louisville, Kentucky - providing world class service at your doorstep.

Brand Fundamentals

    • Competitive Analysis

    • Consumer Insights and Market Research

    • Internal Brand Assessment

    • Value Proposition

    • Brand Purpose and Mission

    • Brand Identity, Tone of Voice, Visual Identity

    • Market Segmentation

    • Brand Architecture Model

    • Portfolio Strategy

    • Brand Extension Strategies

    • Packaging

    • Problem-Solution identification

    • Market Sizing (TAM)

    • Ideal Customer Profile (ICP)

    • Competitive Analysis

    • Distribution and Channel Strategy

    • Advertising & Promotion Strategy

Integrated Marketing Communications

    • Digital marketing

    • Retail

    • E-Commerce

    • Social Media

    • Paid Media

    • Content Marketing

    • Email & SMS

    • In-store

    • Experiential

    • Traditional Media (Out Of Home, Print)

    • Marketing and Sales Collateral

    • Content/Asset Management

    • Market Intelligence

    • Training and Educational Materials

    • KPI Setting

    • Brand Health and Perception

    • Marketing and Communications Effectiveness

    • KPI Definition and Selection

    • Storytelling with Data

M&A Services

    • Market Opportunity Assessment

    • Brand Health Audit

    • Customer and Competitor Analysis

    • Marketing Channel Effectiveness Review

    • Marketing Team and Technology Assessment

    • Digital Footprint Analysis

    • Growth opportunity identification

    • Synergy identification

    • Risk assessment

    • Pre-diligence value proposition development

    • Brand strategy and repositioning

    • Marketing strategy and execution

    • Marketing operations and analytics

    • Exit strategy

Contact us

Let’s chart a new course for your business. Reach out to set up an introductory call where we identify your goals and get to work.