AI, obviously.
The topic on everyone’s mind: how do I work with it, not against it?
Here are a few thought starters:
The Blueprint for AI-Powered Marketing | BCG
AI Will Shape the Future of Marketing | Harvard Professional & Executive Development
Generative AI in Marketing & Sales | Deloitte
Media Leaders Can Move Beyond AI Experiments Into Value | EY
AI Refinery: Smarter, Faster Marketing | Accenture